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| Approved 20 August 2008 |
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The underlying philosophy of eCOGRA is based on the achievement of the objectives of player protection, fair gaming and responsible conduct by operators. Those operators bearing the eCOGRA seal for players can opt to provide a similar level of comfort to affiliates that participate in the operator’s affiliate program.
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For purposes of this document an affiliate program is defined as a form of advertising on the web, that rewards the affiliates (advertisers) for driving traffic to the operators and for subsequent transactions made by players.
Ultimately, this document aims to set out the most appropriate requirements to provide some level of comfort to the affiliate that they are being paid the correct amount, that financial practices and calculations of affiliate revenue is correct, and that the operator adheres to responsible affiliate practices.
This document is intended primarily, as a guideline, to define and communicate the requirements to which potential eCOGRA affiliate program trust seal holders must comply. In addition, this document will be used as a guideline by the eCOGRA Review Department, when conducting on-site and remote inspections of the operator’s affiliate program.
The eCOGRA requirements are documented as Generally Accepted Practices (eGAP) and the following have been indicated for each of the eGAP areas:
1. The objectives outline the expected results of having adequately implemented the underlying requirements and practice guidelines.
2. Methodology describes the approach, timing and techniques adopted by the eCOGRA Compliance and Advisory Service Department, to obtain sufficient assurance that the seal holder adheres to the requirements and practice guidelines.
3. Minimum requirements (R) dictates the mandatory policies and procedures, which must be adhered to for the achievement of the eCOGRA affiliate program trust seal.
4. Suggested practices (P) define the practices that will contribute to a controlled environment but which are not necessarily required for the achievement of the eCOGRA affiliate program trust seal.
The requirements that may be applicable to software providers and operators have been indicated, within each eGAP area, as follows:
1. For software providers with a  in the SP column.
2. For operators with a in the O column.
It is important to note that for purposes of this document it is foreseen that the majority of compliance testing will be conducted at the operator. Where necessary, additional testing will be performed should services be provided by third parties.
Recent changes to the eGAP requirements may not yet be operative on all sites as operators are provided with a period in which to implement updates which are reviewed at their next assessment date.
eCOGRA GENERALLY ACCEPTED PRACTICES
The Generally Accepted Practices of eCOGRA are documented below. The term practice is used in the widest sense – incorporating not just the computer systems, but also all the processes around it.
AFFILIATE TRUST
200 Payments to Affiliates and Affiliate Revenue Calculation
201 Affiliate Tracking Requirements
202 Affiliate Funds
203 Affiliate System and Security Requirements
204 Responsible Affiliate Programs
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