eCOGRA ACCREDITS ANOTHER AFFILIATE PROGRAM
London,
24 February 2009 - Roxy Affiliates.com, which has for the past seven
years administered the efforts of affiliate marketers promoting tier
one Internet casinos, including Roxy Palace, has become the second
affiliate program to be tested and monitored by the independent player
protection and standards body eCOGRA.
The recently introduced eCOGRA Affiliate Trust Seal awarded to Roxy
Affiliates this week recognises affiliate operators that observe best
practice standards of fairness and efficiency in dealing with affiliate
marketers.
The seal is awarded contingent on the applicant company meeting
defined professional standards and undergoing a comprehensive on-site
inspection and audit by an eCOGRA compliance team. Among the criteria
for accreditation, applicant programs must show that affiliate revenue
is calculated fairly and accurately, that payments are prompt, and that
there are appropriate controls in place to accurately link players to
affiliates.
Although there are others monitoring affiliate programs, eCOGRA
provides the most public, structured and formal on-site approach and
ensures adherence to consistent standards through regular monitoring
and full annual reviews carried out by qualified inspection and
auditing teams.
`The eCOGRA Affiliate Trust initiative is more about actually going
and visiting the management and operations of affiliate programs,
gaining direct access to check relevant player and affiliate data to
ensure that affiliate members are being treated fairly,` said eCOGRA
CEO Andrew Beveridge.
`We have a number of other programs under review, and since
awarding our first seal to another leading affiliate program last year
there has been considerable interest and feedback regarding the eCOGRA
standards and certification process,` he added.
Sophie Guédon, Affiliate Program Manager at Roxy Affiliates, said
the award of the Affiliate Trust seal was an affirmation of the
program`s commitment to operational efficiency and integrity.
`The eCOGRA certification is achieved through practical and
professional testing and inspection, and I am pleased that we have met
the high standards required,` she said. `It reinforces our market
positioning as a serious affiliate program giving affiliates
significant revenue opportunities through a trusted system with
outstanding casinos. It’s important to have this externally audited.”
Roxy Affiliates has been operational for over seven years and was
among the first to focus on EU markets, creating a strong position in
the main European markets. The company offers its services to
affiliates in eleven languages, with promotional programs for well
established and top-rated online casinos licensed in Malta and powered
by Microgaming. It is an active member of the Gambling Webmaster Portal
Association (GPWA).
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